B2B database tools
Keep the database if the job is a maintained graph, direct dials, or CRM enrichment. Use Revora when the last CSV never became a conversation on LinkedIn.
Shortlist
- 1
Apollo
Best for. A commercial contact graph, sequences, and the export habit your team already has.
Watch for. Stale rows. If meetings never happen after the export, the next credit pack will not fix the message.
- 2
Lusha
Best for. Credit-based lookup when a rep already has the name and needs a number or email.
Watch for. Lookup is not outreach. Confirm current coverage on lusha.com.
- 3
Cognism
Best for. Teams that buy verified B2B data, often with a European compliance story, as a system of record for contacts.
Watch for. If last quarter's EU meetings started as LinkedIn DMs, a data renew is the wrong aisle.
- 4
Revora
Best for. Live LinkedIn discovery from an ICP or competitor commenters, then outreach from your profile.
Watch for. Not a dialer. Not a 200-million-row graph. You will not download the internet.
Decide which object goes stale first
A phone number goes stale when people change jobs. A LinkedIn conversation goes stale when nobody sent it. Database buyers are usually paying to keep the graph fresh. Revora buyers are usually paying because the graph was fine and the send never happened.
You can keep Apollo or Cognism for enrichment and still run Revora for LinkedIn. That is a stack, not a betrayal. It is a waste only when you buy a second graph to avoid writing the first note.
Frequently asked questions
Only if you did not need the graph. If ops lives in that vendor, keep it. Add Revora for the LinkedIn motion the export never finished.
Open last quarter's export before you renew credits
If those rows never became threads, run one Revora ICP on the same buyer.
Prefer markdown? B2B database tools.md